In the video, we install Permutive, start tracking events and show live chat to a segment of users who meet specified criteria.
It's goal is to show you how easily you can personalize with the Permutive platform.
Why would you want to segment live chat?
According to Zopim, 46% of customers say live chat is the most efficient communication channel. However, it can be expensive to run at scale. Segmenting your user base, and only offering it to some users can make it manageable.