Increase your ROI in MailChimp with personalized campaigns

MailChimp is an email marketing platform. It allows you to create and send emails to your customers. By integrating MailChimp with Permutive you can send your customers more relevant content. When you send your customers content that's relevant to them, you increase engagement, boost conversions and maximise ROI.

In Permutive, you can create user segments based on anything you know about them. From details they've given you, to on site behaviour or email activity. We keep those segments updated in real-time, then send them wherever you want to use them.

There are two ways you can use these segments in MailChimp. You can trigger emails as people enter or leave segments, or you can use the segments when manually sending campaigns.

Highly Relevant Automated Messaging

The first way you can use Permutive with MailChimp is to trigger emails. Emails offer a powerful way to re-engage customers who have interacted with your company in the past. Through Permutive, you can specify the exact user properties or actions that trigger an email, as well as the timing of sending it.

For example, a user could spend a lot of time engaging with a category of product on your site. Instead of sending them a generic message to re-engage them, you could send them information on the category, and products that might suit their needs. This kind of messaging is much more relevant than generic re-engagement.

Campaigns that engage

Using permutive segments for your manual campaigns means you can deliver the most relevant messaging to your customers. This increases conversion and maximises ROI. It also means you lower your unsubscribe rates, as the content is tailored to the user's interests.

In Permutive you can create segments based on anything you know about customers. For example, you might want to create a different newsletter for users with a high average spend per transaction. This could highlight higher value new products, rather than lower value ones.

Conclusion

With Permutive and MailChimp, you can send your customers the most relevant content every time. This means you're getting the most value out of your email activity. If you want to start using Permutive and MailChimp, get in touch.

Christiaan Hendriksen

Writing guides and tutorials to help you get the most out of Permutive. Get in touch at christiaan@permutive.com.

London

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